This is a non profit organization run by two Moms to raise awareness for disabilities.  I just bought three pins.  They are so cute.  The concept to donate all proceeds to children's disabilities..  Wearing the Poodle pin is fun because people have to ask what does that poodle pin stand for?  Then you can get a whole conversation started about children's disabilities.  I just bought mine and wear oit to work and out everyday.  To learn more about it go to     ...http://www.lifesapoodle.com